Building a well thought out and strategic marketing strategy is essential to bringing in business. But, it doesn’t have to be difficult or expensive.
Building a Personal Brand
What does choosing a niche mean?
It does not mean choosing a practice area. It’s narrowing it down even further and choosing one aspect of the practice area you chose.
The Power of Niching Down
1. Why You Should Hire a Writer
A lot goes into a blog post, like:
As a law firm owner, you don’t have the time to learn and do all these steps. By hiring a writer, they can take care of all your content (blog posts and website content) with just a little bit of guidance from you.
Some writers will also help you in other areas to improve the impact of your blog. Those writers will guide you through those processes or will offer suggestions and referrals to other people that can help you. They’ll give you a few choices of ideas so you can pick one more easily. They’ll hook you up with the people you need or speak to someone who is already helping you.
2) Your Firm Website Needs to be Up to Date and Running Properly
Your website needs:
Now that you want to give flat fee billing a shot, how do you go about putting it into place in your firm and determining the prices?
Here’s a few pointers before we get into the details:
In the beginning, it’s good to compare your price to your hourly rate and how long everything is taking. Now take that number and increase it by 25%.
You want some breathing room because your data may be based off of bills where you cut...
Hourly Billing Pros and Cons
A true referral is when a prospective client comes to you with two things other prospects don’t have:
There are four types of referral sources:
What is it that You want?
Picture your life down the road in 10-20 years from now. Where do you see yourself in life? Where do you see your firm? What do you want to have accomplished by then?
Without knowing where you’re going, you’ll have a tough time making decisions and you’ll end up making ones that contradict each other. When you know where you’re heading, that vision will make your decisions clearer.
Take the time to clear your head and really envision where you want to end up in life.
Do you want:
When you do this exercise for your firm, you can take it one step further.
Are there really enough hours in the day to do what we have to do?
Between work, household chores, family (especially kids), grocery shopping and so on, there just never seems to be enough time.
The truth is there is enough time, it’s just a matter of what we can do to maximize that time.
The key to that is outsourcing in your home and firm.
Outsourcing in Your Firm
Outsourcing in Your Home
Setting goals is one of the most powerful tools that when used properly will get your firm moving in the right direction.
The best way to set goals is to do quarterly ones. You can do yearly goals as well to get a bigger picture, but a lot can happen in a year. So, it’s best to have a seperate goal for each quarter and at the end of each one you can adjust the next quarterly goal.
Specific - It needs to be clear what you’re trying to achieve.
Measurable - You need to have a metric that you can use to see when you’ve achieved your goal.
Attainable - It has to be possible to achieve. Don’t choose a goal that will set you up for failure.
Relevant - It needs to be a goal that makes sense with what you’re trying to achieve.
Timely - There needs to be an end point that will motivate you to reach your goal.
Point of a Goal
The purpose of a goal is not to hit it, but to aim for it. That will give you...
The Secret to Successful Leaders and Businesses
The key is in how you communicate.
Everyone knows what they do and many know how, but few know why. The why is what speaks to people.
“People don’t buy what you do, people buy why you do it” - Simon Sinek
When you tell people what you do and how you do it, they’re not inspired, they’re not driven to buy your product or use your service. However, when you tell them why you do what you do and then you give the what and how, they will be more likely to get on board with you.
“The Golden Circle”
Most people communicate from the outside in (what, how, why). However, the inspiring and successful leaders communicate from the inside out (why, how, what).
The “why” is what makes people and companies successful.
“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” - Simon Sinek