How to Create a Marketing Plan that Actually Works for YOUR Law Firm with Carrie Flynn


The Power of Fractional CMOs and Relationship Marketing in Law Firms
As a law firm owner, you may be wondering about the role of a Chief Marketing Officer (CMO) in your firm and how relationship marketing can benefit your business. That’s why I had Carrie Flynn, founder of Virtual Simplicity and a fractional CMO, join us for this episode. Our conversation was filled with valuable insights about the role of a CMO in a law firm, the concept of a fractional CMO, and the importance of relationship marketing.

The Journey of Carrie Flynn: From Public School Teacher to Fractional CMO
Carrie Flynn, a native Floridian and former public school teacher, transitioned into marketing about eight years ago. She became certified in various marketing roles and eventually became a fractional CMO, working closely with a select number of law firms. Her decision to specialize in wills, trusts, estates, and probate stems from personal experience, as her husband's father passed away without any legal...

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The 3 Most Effective Strategies for Maximizing Profit in Your Business with Rocky Lalvani

Law firm owners, get ready to prioritize profit and financial management in your business! In this episode of Profit with Law, I had the pleasure of hosting Rocky Lalvani, the renowned "Profit Answer Man." Rocky is a certified Profit First professional who has dedicated his career to teaching business owners how to prioritize profit and achieve financial success.

 

The Importance of Financial Statements for Business Owners
During our conversation, Rocky shared invaluable insights that can transform your law firm's financial health. We discussed the importance of financial statements, especially for those without an accounting background. Rocky compared the lack of financial education in law and medical schools to the challenges business owners face when dealing with complex financials.

 

The Role of a Fractional CFO
Rocky also introduced the concept of a fractional CFO and emphasized the need to understand the levers that drive profitability in your business. He advised...

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How Agile Marketing Can Revolutionize the Legal Industry with Tanner Jones

As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.

 

Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.

 

Agile Marketing: The Future of Legal Marketing
One...

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Why Strategic Planning is Crucial for Law Firm Success with Taylor Darcy

Uncategorized Aug 10, 2023

As a law firm owner, you understand the challenges and complexities of running a successful practice. That's why I am excited to welcome Taylor Darcy, a renowned expert in the field, back to the Profit with Law podcast. Taylor, the owner of Think Legal PC and a licensed attorney in California, shares invaluable insights that can help you take your law firm to new heights.


One of the key topics we discuss is the importance of planning. We both believe that creating a solid plan is crucial for success in the legal industry. Surprisingly, many law firm owners have never taken the time to write down how they make money in their firms. This is a significant gap that needs to be filled. By developing a clear plan, you can set yourself up for long-term success.


Taylor emphasizes the need to be realistic in your planning and to consider your personal obligations, such as family and other commitments. He refers to Stephen Covey's concept of beginning with the end in mind, encouraging you to...

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From 0 to 200 Employees: The Ultimate Guide to Successful Law Firm Growth with Luis Raul Scott Jr.

Are you a law firm owner looking to expand your team and take your business to the next level? Then you need to listen to this podcast episode featuring Luis Raul Scott Jr, managing partner of Beta Scott Injury Lawyers and owner of Eight Figure Firm Consulting. In this episode, Luis shares his valuable insights on leadership and team development in law firms, based on his experience of building his own law firms and helping over 100 law firms build theirs through his consulting company.

One of the key takeaways from this episode is the importance of building relationships and connections with your employees. Luis emphasizes that hiring the right people for specific roles is crucial for the success of your law firm. He advises law firm owners to have a continuous hiring funnel to avoid being in a state of desperation and always be prepared for potential hires. Luis also believes that it's essential to have a leader in each of the four key areas of a law firm: marketing, operations,...

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Creating the Best Team and Billing Model for Your Law Firm with Margaret Burke

As your business grows, there are more and more moving parts. As a business owner, you may feel you need to ensure everything runs smoothly while also looking for more clients. However, this can also lead you to a path where you want to do anything and everything. But remember: the question you should ask is who, not how. You need to build a business team.

We’re here to help you cut through the noise. In our episode today, our guest emphasizes that all law firms need to just focus on two things — networking and people. 

Margaret Burke joins us to talk about the value of marketing through networking and how your team can help you grow your law firm. She shares ways to build your team culture but also capacity. Here's something impactful: focus on skills instead of job titles.

If you are struggling with growing your law firm and wondering what’s next, then this episode is for you.

Here are three reasons why you should listen to this episode

  1. Learn what every...
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How to Boost Your Firm’s Profitability through Data-Driven Decision Making with Kate Eberle

How much value do you put on visibility and business operations? These two are essential for sustainable business growth, especially for firms. However, this can be challenging if you don’t have a plan and the proper tools. Fortunately, through consistent tracking, leveraging business intelligence tools, and focusing on critical KPIs, you can make data-driven decisions to enhance operational efficiency.

In this episode, Kate Eberle joins us to talk about the transformative power of business intelligence. She shares valuable insights about understanding your business better and manually monitoring operational processes. Kate also discusses the crucial role of BI in making data-driven decisions that lead to increased profitability.

If you’re seeking practical ways to steer your businesses toward success, be sure to tune in to this episode.

Here are three reasons why you should listen to this episode

  1. Discover how to enhance efficiency through data-driven decision making.
  2. ...
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Why Following Your Heart is Key to Marketing a Law Firm with Luke Russell

There's no one-size-fits-all marketing formula to marketing a law firm. In the legal field, as in any business, failure is a part of the journey. However, rather than viewing setbacks as defeats, see them as opportunities for growth and improvement. Analyze your mistakes, learn from them, and dust yourself off. With diligence and putting trust in the process, your law firm's growth potential is limitless.

In this episode, Luke Russell joins us to discuss why it’s okay for law firms to fail in their marketing ventures. He emphasizes that the key is finding a marketing strategy you genuinely enjoy. He also encourages us to use social media as a relationship-building tool, not a channel for getting attention. Most importantly, Luke urges lawyers to embrace experimentation, recognizing that failure is integral to successfully marketing a law firm.

If you want to know how to start building a marketing approach that captures your personal values and your firm’s brand, this...

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Overcoming Burnout: Strategies for Restoring Energy and Productivity with Tanessa Shears

Uncategorized Jul 06, 2023

You've got eight solid hours of sleep, yet you don't feel rested. As entrepreneurs or law firm owners, getting enough sleep is critical to ensuring your business succeeds. But there's more to sleep than hopping into bed and closing your eyes. You need better sleep quality — which means having phases of deep and dream sleep and sleeping longer.

On this episode of Profit with Law, Tanessa Shears, a health consultant and kinesiologist, shares the role of good-quality sleep in optimizing productivity, resiliency, and focus for entrepreneurs. Tanessa explains various strategies to improve sleep and optimize sleep opportunities, including home redecoration and dieting tips. The episode delves into the science of sleep, the benefits, and the consequences of neglecting it. Tune in to hear the eye-opening conversation on how entrepreneurs can leverage dream sleep to scale their businesses and lead fulfilling lives.

If you're a tired entrepreneur who never feels rested even after a...

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The Key to Boosting Your Firm’s Intake Conversion with Philip Fairley

Law firms of every size often need help with lead generation and conversion. Why? The phone is ringing, your receptionist is talking, and you're sending emails. So what's going on? What are lawyers doing wrong when it comes to marketing a law firm?

In this episode of Profit with Law, Philip Fairley joins us to discuss marketing a law firm — and you can use his methods for any business. Follow his journey as a business person in the tech and legal industry. Discover the necessities for marketing your services.   

Tune in to learn what too many law firm owners miss when marketing a law firm.

Here are three reasons why you should listen to this episode

  1. Learn about marketing a law firm when no one wants to read.
  2. Discover what you should really be looking at when it comes to leads, intake, and sales.
  3. Find out the how-tos of law firm digital marketing.

Resources 

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