Create Trust with Simple and Authentic Law Firm Marketing with Ali Awad Law

Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get law cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through authentic law office marketing strategies and tactics alone; we must earn them through trust. But how can people trust your firm if they aren't sure how you can assist them?

In this episode, we interview the CEO Lawyer, Ali Awad —  Ali is a well-known social media expert and personal injury attorney. Ali shares that harnessing social media is all about legitimacy. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.

If you want to change your law firm marketing to create genuine connections and develop visibility, tune in with Ali.

Here are three reasons why you...

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Replay - Law Firm Finances Basics

Uncategorized Nov 23, 2021

When a law firm owner says “they don’t teach that in law school”, they are referring to operating a business. The most dreaded part of operating a business is the finances. 


It does not need to be that way. In this training taken from our Law Firm Growth Incubator membership, Moshe breaks down the most crucial topics in a way that can be clearly understood so that you can confidently operate your business in an efficient and profitable manner.


Here’s what you will learn:

  • The importance of tracking your financials in bookkeeping/accounting software
  • Why you should hire a bookkeeper and not try to do this job yourself
  • How do you interpret the financial data?
  • Is taking on debt good or bad and when should you consider it?
  • The law firm owner's secret nemesis: Taxes
  • Implementing financial processes and why they are so important

Resources mentioned:


Law Firm Growth INCUBATOR:

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Understanding What Marketing Strategies are Right for You with Mark Homer

Not all law firm owners understand that running a firm is not all about their practice. Law firms are businesses — good marketing is integral to its success. The problem is, not all law firms can afford to hire agencies and employ costly strategies. Our guest today shares that these methods are not necessary for new firms to be successful. A vital thing to figure out for your law firm is determining what marketing strategies apply best to your company.

In this episode, Mark Homer, the CEO and Founder of Get Noticed Get Found, joins us to share his journey from working in IBM to being a consultant for law firms and small businesses. He details what marketing strategies to try considering your comfort, time, and money. We also discuss the importance of having a CMO and why we need to invest in marketing to elevate your law firm to the next level. 

If you want to know what marketing strategies to use for your law firm’s growth stage, then this episode is for you.


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Replay- A Lawyer’s Path to Wealth with David Bitton

Uncategorized Nov 17, 2021

Join David Bitton and Moshe Amsel for a live interview around the legal industry and what's next for a lawyer with a successful practice.


David is a 5x entrepreneur, best-selling author, legal CLE speaker, and previous co-founder and CEO of PracticePanther. He is now working on a property management software for the real estate industry called DoorLoop. He was a state champion tennis player, who now spends his days with his wife and 2 children in Miami, Florida.

Resources mentioned:


150 - To Achieve Success - Spend a Day in Your Client’s Shoes with Jim Armstrong -


The E-myth Revisited by Michael Gerber


The Big Leap by Gay Hendricks


Profit First by Mike Michalowicz


Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, Bryan Todd ...

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Systemizing Your Firm and Niching Down Your Practice with Jay Ruane

We all know how busy law firms can get. You alone, as a lawyer and owner, can’t accomplish every single thing needed for trials and consultations. The whole firm needs to work together to make things happen. That said, it’s critical to have an efficient system in place to ensure that everyone gets all their tasks done seamlessly. A systematic law firm allows your employees to grow and helps you focus on being a better lawyer. 

In this episode, premier DUI defense lawyer Jay Ruane joins us to discuss the importance of systemizing your firm. He also delves into narrowing down your law niche, for him as a DUI defense lawyer, and the key to honing your expertise. Jay shares actionable strategies you can immediately implement to start systemizing your practice. Finally, he introduces strategies and a tool he uses to attain efficiency with his time.

If you want to know more about how you can develop an efficient system for your firm, then this episode is for you!


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Replay - Believe in Yourself: Wisdom, Motivation, and Persistence

Uncategorized Nov 09, 2021

Whether you're a beginner or an established professional, taking a calculated risk is always daunting. With a rising amount of possibilities, fear of losing opportunities and failure becomes too challenging to manage. Despite your fears, you need to learn to believe in yourself. Don’t let self-doubt bring you down, and use your failures as learning experiences.


In this episode, Kara Vaval shares why you should believe in yourself. Having confidence in your strategic plans can improve your decision-making skills. You can take inspiration from her story of perseverance and faith as she successfully builds her law firm from her stint in selling Mary Kay products.

Resources mentioned:


This episode is sponsored by Curious how you can use a receptionist service at your law firm? Download the free eBookAre you Lawyering or Laboring? 7 Steps for Running a Highly Productive Law Firm with Virtual Receptionists.

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Building a Successful and Efficient Law Practice Right Out of Law School with Chris Guymon

As lawyers, a bulk of your knowledge comes from what you learn from school. Experience as an associate in an established law firm will also be beneficial for your skills development. Such experience can also help you realize what field of law to focus on if you haven't settled on one yet. But sometimes, working for bigger law firms means losing control of your own time. You might not have the liberty or authority to improve the firm's operations either. 

All these problems may lead you to want to start your own practice. But, how can you start a practice right after school and passing the bar? After all, law school doesn’t teach the business side of running a law firm. 

In this episode, we are joined by Chris Guymon, a family law lawyer who built a successful practice right after law school. We discuss everything about building a practice — from determining which field of law to focus on to streamlining your operations. Chris also talks about how he manages...

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Replay - Consistency Is The Key To Marketing with Tyson Mutrux

Uncategorized Nov 02, 2021

In this episode, we interview Tyson Mutrux. Tyson is the managing partner of Mutrux Firm, LLC in St. Louis and Columbia, Missouri. He is a Personal Injury Lawyer and he is also the host of the Maximum Lawyer Podcast. Tyson got his law degree at St. Louis University and is passionate about motorcycles, bourbon, and his family. 


Moshe and Tyson discuss marketing strategies as well as the journey of the Maximum Lawyer Podcast.

Resources mentioned:

Connect with Tyson: Mutrux Firm Website


Maximum Lawyer Podcast 


Advocate capital - financing


Infusion soft - CRM


Paper Click


Tube buddy - free service to optimize and grow your Youtube channel




Cleo - good for general...

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Growing Your Business Through Efficient, Automated Processes with Daleele Alison

Systems and processes are essential in every business. Without these building blocks in place, your business is bound to fall apart. Tasks, leads, sales, customer experience — your organization's operations hinge on these processes.

In this episode, we interview Daleele Alison, CEO and co-founder of RooksDM. We discuss designing efficient automated processes using the right technology tools. He details the key aspects that you will need to look into when outlining your business operations. We also discuss the points of opportunity where you can use technology tools to streamline workflow.

If you want to know how to create efficient automated processes, then this episode is for you.

Here are three reasons why you should listen to this episode:

  1. Learn about the four quadrants in systematizing. 
  2. Find out how you can streamline your workflows and manage tasks efficiently by using automated processes. 
  3. Discover the appropriate technology tools and automation methods for...
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Replay - Hope is Not a Good Strategy for Growing Your Law Firm with Michael Duffy

Uncategorized Oct 26, 2021

Anybody who is an expert at what they do has to start somewhere. All of us will go through the early stages of our career, and it is not easy to create what we would like to do. We cannot merely hope to flourish; we must take action. 


In this episode, Michael Duffy joins Moshe Amsel to talk about his experience in building his law firm along with the challenges he faced. He also discusses the importance of career specialization and his firm's direction under the pandemic.


If you want to know more about starting your career in law and building it up, then this episode is for you.

Resources mentioned:


This episode is sponsored by Curious how you can use a receptionist service at your law firm? Download the free eBookAre you Lawyering or Laboring? 7 Steps for Running a Highly Productive Law Firm with Virtual Receptionists.

This episode is sponsored by Get Staffed Up. Learn more at

To contact Michael...

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