Using Search Marketing to Generate Leads for Law Firms with Michael Alaniz
Law firms are a business that can't create demand, but they have to be available when a prospective client needs their service. If you are a lawyer or own a law firm, how can you make sure you're not neglecting leads? Moreover, how can you convert these leads to your clients? The answer: search marketing.
In this episode of Profit with Law, Local Loop Marketing founder and CEO, Michael Alaniz joins Moshe Amsel to talk about paid search marketing, specifically his work with law firms. He discusses how you can identify if it's good for your business and how they navigate various tools to increase your conversion rate. Their conversation also covers the different platforms they use, expenses, and the conversion process.
If you want to know more about paid search marketing, then this episode is for you.
Here are three reasons why you should listen to this episode
- Understand the value of search marketing for law firms and similar businesses.
- Learn how to convert potential leads...
Insights Into Real Estate Investment and Passive Cash Flow with Lane Kawaoka
Have you ever considered getting into real estate investment? Or do you already have some properties but don’t know how to grow your portfolio? There are many real estate education programs out there, but they may not be enough to comprehensively understand the market.
In this episode, accredited investor Lane Kawaoka joins us to share his real estate investment experience and identify the critical factors to consider before starting. He also discusses where and how to find the right property. Lane emphasizes that understanding the business is crucial to growing your portfolio — do your research.
If you want to know more about growing or starting your real estate investments, then this episode is for you!
Here are three reasons why you should listen to this episode
- Know the important factors when going into real estate investment.
- What determines the right property, and where can you find them?
- Why is hiring people not enough — what is the value of understanding...
Hope is Not a Good Strategy for Growing Your Law Firm with Michael Duffy
Anybody who is an expert at what they do has to start somewhere. All of us will go through the early stages of our career, and it is not easy to create what we would like to do. We cannot merely hope to flourish; we must take action. This applies to growing your law firm, too.
In this episode, Michael Duffy joins us to talk about his experience in building his law firm along with the challenges he faced. He also discusses the importance of career specialization and his firm's direction under the pandemic.
If you want to know more about starting your career in law and building it up, then this episode is for you.
Here are three reasons why you should listen to this episode
- What’s the importance of fearlessness and perseverance at the start of your career?
- How can advertising and marketing produce the best result for your business?
- How do you position your firm for the future?
Resources
- The Law Firm Growth Summit is back! February 9-11, 2021 and it will be...
Can the Clubhouse App be the Ultimate Law Firm Growth Tool?
Join Moshe Amsel as he answers your Clubhouse questions:
- What is Clubhouse?
- Why should an attorney care about the platform?
- Is Clubhouse the next Facebook, Instagram or Twitter?
- How should I think about positioning Clubhouse in my marketing strategy?
- What are the pitfalls or drawbacks of Clubhouse?
- How do I get started with clubhouse?
Follow Moshe on Clubhouse @profitwithlaw
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Resources mentioned:
Follow Moshe on Clubhouse @profitwithlaw
The 1 Day Clubhouse App Law Firm Client Attainment System - get access to Moshe’s simple framework and learn in 1 day how to implement it for results. https://www.profitwithlaw.com/clubhouse
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at ...
A Lawyer’s Path to Wealth with David Bitton
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Join David Bitton and Moshe Amsel for a live interview around the legal industry and what's next for a lawyer with a successful practice.
David is a 5x entrepreneur, best-selling author, legal CLE speaker, and previous co-founder and CEO of PracticePanther. He is now working on a property management software for the real estate industry called DoorLoop. He was a state champion tennis player, who now spends his days with his wife and 2 children in Miami, Florida.
Resources mentioned:
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
150 - To Achieve Success - Spend a Day in Your Client’s Shoes with Jim Armstrong - ...
Legal Industry Predictions for 2021
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Wondering what 2021 will bring for your law firm? Moshe shares his insights and predictions on a number of items including marketing trends, coaching and pricing models. If you want to think about where you might be able to get ahead of the curve then this podcast episode is the one you want to listen to.
Resources mentioned:
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - ...
Hiring the Right Way with Jay Niblick
The hiring process is a crucial aspect of the growth of any law firm. How to navigate each step in the hiring process and what the most important qualities are in a candidate are just the beginning of today’s interview. If you want to simplify your hiring process and get the right employee on the first try, make sure to listen to this insightful discussion as Moshe Amsel interview’s Jay Niblick the founder of WizeHire.
Resources mentioned:
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Jay Niblick’s email: [email protected]
WizeHire - https://www.wizehire.com/
Traction by Gino Wickman - https://www.profitwithlaw.com/tractionbook
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show,...
Your 2021 Success Begins Today
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
It’s the time of year when people start contemplating New Year’s Resolutions. The problem is that they don’t work! The gym is always empty by mid-February. So how can you resolve to grow your business, be a better manager, run a leaner practice or whatever you want to accomplish? In this episode, Moshe Amsel shares in detail his goal setting and planning process to help you once and for all stay focused on your plan throughout 2021 and make this your best year ever!
Resources mentioned:
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Join the Law Firm Growth Incubator: https://www.profitwithlaw.com/incubator
90x Goal...
Let Your Clients Do Your Drafting, How's That for an Idea with Tucker Cottingham
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Are you tired of drafting the same documents over and over? Do you feel like you’re the only one who can do that work? If you feel like you are spending too much time on document drafting, you don’t want to miss this episode.
In this episode Moshe Amsel interviews Tucker Cottingham, founder and CEO of Lawyaw, a modern document workflow solution for small and medium-size law firms. Tucker talks about how Lawyaw helps you streamline your document drafting process, so you can free up your time to spend more time with your clients, your family and most importantly yourself. Moshe and Tucker also delve into the future of the legal industry and how the entire business model is changing, whether it’s hourly v.s. flat rate billing, collecting money, or discounting...
Simplifying Your IOLTA IOLA (Attorney Trust) Account with Paul Garibian
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can purchase tickets today at https://www.lawfirmgrowthsummit.com. Hurry, prices go up on Monday.
Many of our clients share with us their tracking process. These almost always entails a separate spreadsheet aside from their Quickbooks, Practice Management Software, online banking and bank statements.
Many of our clients share that they are so nervous about an account that they are afraid of losing their license to practice law!
What is even crazier is that almost all of them are still getting IOLTA wrong!
IOLTA should be a tool to do business with and not a time suck and fear inducing machine…
Join this conversation between Moshe Amsel and Paul Garibian, President of NOTA by M&T Bank as they go deep into the nuances of the trust account process.
Resources mentioned:
The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever!...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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