Marketing That Scales Your Firm – with Jordan Whelan
Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.
In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.
🔹 Here’s what you’ll learn:
- The marketing channels that drive profitable cases—and the ones draining your budget
- How to outsmart larger competitors and win cases without outspending them
- Creative, low-cost strategies for quality leads that most firms overlook
- The real ROI metrics every law firm should track (and why most don’t)
- How PR, SEO, and AI can future-proof your firm’s marketing
If you’ve been frustrated with wasted ad spend, confusing m...
Monitoring Your Cash = Law Firm Growth – with Leah Miller
Most law firm owners look successful on the outside—busy staff, a nice office, and a steady stream of clients. But behind the scenes, too many are secretly transferring money from personal savings just to cover payroll, running on fumes, and wondering why all their hard work isn’t turning into real profit.
If you’re growing but constantly feel cash poor—or you simply want to take home more from what you earn—this episode is your wake-up call. I’m joined by Leah Miller of Firmly Profits, a former law firm administrator turned fractional CFO who’s seen exactly where owners go wrong and how to fix it.
🔹 In this episode, you’ll learn:
- The #1 financial mistake law firm owners make—and the simple shift that can start reversing it immediately
- Why a budget isn’t about restriction—it’s your roadmap to freedom and smarter growth
- How to boost profit without cutting staff, cutting corners, or killing your marketing
- The key numbers successful firms track every month (and the exact percen...
Avoid Bottlenecks: How Fractional Paralegals Keep Your Firm Moving – with Jaclyn Foster
Most law firm owners aren’t scaling because they’re hiring the wrong way. It’s not about the number of people on your team—it’s about the right people, in the right roles, at the right time.
In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first assistant or debating your next attorney, this is a must-listen.
🔹 Here’s what you’ll learn:
- The #1 mistake small firms make when hiring (and how to avoid it)
- Why inexperienced team members can cost more than they’re worth
- How fractional hiring unlocks growth without full-time risk
- When to hire vs. when to outsource—and what to do first
- The key mindset shift that separates stuck firms from scaling ones
If you’re overwhelmed, overworked, or just unsure what kind of hire your firm needs next—this episode gives you a clear path forward.
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Episode Highlights
...How to Discover Your Ideal Client (and Increase Profits) with Emily Aarons
Most law firm owners think they need better systems, more leads, or another hire to scale—but the real bottleneck? It’s often you.
If you’re buried in day-to-day operations, constantly firefighting, or holding off on delegation because “no one can do it like you,” this episode is the shift you’ve been waiting for.
This week, I sit down with business alignment coach Emily Aarons to unpack the inner work behind building a thriving, scalable firm. We talk mindset, energy, and the hidden beliefs that keep law firm owners stuck—plus actionable strategies to break free from the grind and lead like a true CEO.
🔹 You’ll walk away with:
- The silent beliefs sabotaging your growth (and how to flip them fast)
- A simple weekly time audit that shows you exactly what to delegate
- How pausing to get aligned actually speeds up success
- What confident, intuitive decision-making really looks like
- Daily habits that help you lead with clarity and stop second-guessing yourself
You can’t grow you...
Stop Overpaying for Your Firm’s 401(k): What No One Tells Law Firm Owners – with Paul Sippil
Think your firm’s 401(k) plan is “set it and forget it”? Think again. The retirement plan you’ve set up for your employees could be quietly draining thousands of dollars—hurting your staff’s long-term savings and eating into your firm’s profits.
In this episode of the Profit with Law Podcast, host Moshe Amsel sits down with 401(k) forensic consultant Paul Sippil to reveal the hidden costs, bad assumptions, and missed opportunities that most small firm owners don’t even realize exist.
Even if your employees aren’t complaining, you could be overpaying for fees, letting participants absorb unfair costs, and missing easy ways to make your plan more attractive and affordable.
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What you’ll take away:
- Understand the lingo and workings of a 401(k)
- How to identify excessive 401(k) fees—and cut them fast
- Why ignoring participant fees can backfire on you as a business owner
- The simplest way to see what your firm is really paying (without a finance background)
- When you need an advi...
The Hiring Edge – Scale Now
Hiring the wrong person can cost your firm hundreds of thousands of dollars—and most law firm owners don’t realize how easily it happens.
In this follow-up to “Save $192,500 by Hiring the Perfect Law Firm Team,” Moshe Amsel goes deeper into the hiring strategies that separate thriving firms from those stuck in slow growth. From vetting candidates with strategic exercises to onboarding them the right way, Moshe shares practical steps to attract top talent and avoid the financial drain of a bad hire.
If you’ve ever rushed to fill a role, underpaid the right person, or held on to the wrong one too long, this episode will change how you build your team.
🔹 Inside this episode, you’ll learn:
- Why the wrong hire is far more expensive than paying top dollar for the right person
- A simple hiring exercise that instantly reveals whether a candidate can deliver
- How to make new team members productive fast with the right onboarding process
- Why great employees are your biggest growth lever...
Save $192,500 by Hiring the Perfect Law Firm Team
How to Build the Dream Team That Will Double Your Law Firm’s Revenue
This episode brings you inside a powerful session from the Law Firm Growth Summit, where Moshe dives deep into how to assemble a dream team for your law firm and avoid the most expensive hiring mistakes.
Law firm owners constantly tell host Moshe Amsel the same thing: “I can’t find good people.” But in this episode, Moshe challenges that mindset—and shows exactly what’s really holding you back from hiring top talent.
Whether you’re overwhelmed, stuck with underperformers, or afraid to offer competitive salaries, Moshe breaks down how to approach hiring differently—so you can build a team that not only gets the work done but drives serious growth.
From calculating the actual cost of a bad hire (spoiler: it’s close to $200k) to setting up salary ranges that attract A-players, Moshe lays out the exact strategies he's coached law firm owners through to grow fast without breaking the business.
In this episode, Mosh...
He Found Meaning (And Scaled Big) – Lessons from Law Firm Owner Josh Nelson
What happens when growing your law firm is no longer just about making more money?
In this episode of the Profit with Law Podcast, host Moshe Amsel speaks with business leader Josh Nelson, who shares the powerful mindset and strategy shifts that helped him break through to the next stage of growth. While the story is his, the lessons are universal for law firm owners looking to build something sustainable, profitable, and meaningful.
Through hard-earned insights, Josh reveals how redefining his motivation—from chasing income to creating impact—unlocked clarity in leadership, hiring, and client acquisition. You'll hear how being honest about your own strengths and weaknesses, and those of your business model, can open the door to real progress.
In this episode, you’ll learn:
- Why scaling requires more than just financial motivation
- How to lead your firm by owning your strengths—and outsourcing your weaknesses
- What’s often missing from law firm staffing strategies
- How to rethi...
AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo
Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes.
In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition.
They discuss the power of “speed to lead,” the real reason most law firm websites fail to convert, and how automation tools can help law firm owners reclaim lost revenue — without sacrificing the human connection clients expect.
You’ll learn:
- What’s changing in AI and intake for 2025
- Why fast, personalized responses win more clients
- How tools like Arthur can support intake teams without replacing them
- Practical strategies to improve conversion rates and follow-up
Whether you’re ready to implement AI or just exploring its potential, this conversation will help you scale smarter, not harder.
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E...
Marketing, Staffing, and AI: The Smart Way to Scale Your Law Firm with Chris Dreyer
Are you using the smartest strategies available to grow your law firm — or just spinning your wheels?
In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainably: marketing that drives real ROI, staffing that frees up your time, and AI tools that increase efficiency without compromising quality (even though it can seem scary).
Whether you’re struggling to attract the right clients, drowning in tasks, or unsure how AI fits into your workflow, this episode gives you practical, smart guidance to move forward with clarity and confidence.
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Takeaways:
How to identify the right marketing channels for your growth stage
Key staffing mistakes that limit your capacity — and how to fix them
The smart way to begin using AI (even if you're not tech-savvy)
What mindset to maintain so the growth strategy that actually works
→ If you’re ready to stop the guesswork and start sca...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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