Ever wonder how some law firms manage to stand out in a saturated market? Paul Mackiewicz is here to shed some light on that. As the CEO of Hashtag Smart Life and Honorable Marketing, Paul Mackiewicz has made a name for himself by crafting unique marketing solutions that help his clients differentiate themselves. Paul's approach revolves around unique mechanisms, such as The Drake Difference, which he employed for one of his clients. This approach revolutionized their ad performance and helped their firm stand out. In the following sections, we'll dive deeper into how Paul implements such strategies and how you can apply them to your law firm.
Picture this: your law firm, standing out like a beacon in the sea of sameness, attracting clients effortlessly. The secret? A unique mechanism that differentiates you from the rest. It's not about having the most decorated office or the highest number of attorneys. It's about what you do differently, the unique approach that sets you...
In this podcast episode I had an enlightening conversation with Danielle Hendon, owner of 4 Corners CFO about law firm finances and everything you need to know about hiring a fractional Chief Financial Officer (CFO).
Danielle Hendon: From Music Major to Accounting Guru
Danielle shared her intriguing background story with us. She initially pursued a music major in college, but later switched to accounting after realizing she couldn't afford a career in music. She found joy in working with numbers and the intricate details of accounting. After completing her master's in accounting, she worked in public accounting and then landed a job at an oil and gas company in Houston. However, the company went through bankruptcy and eventually closed due to the pandemic. This unfortunate event presented Danielle with an opportunity to start her own business and provide fractional CFO services to small business owners like you.
The Impact of Big Business Finance on Small...
The Power of Fractional CMOs and Relationship Marketing in Law Firms
As a law firm owner, you may be wondering about the role of a Chief Marketing Officer (CMO) in your firm and how relationship marketing can benefit your business. That’s why I had Carrie Flynn, founder of Virtual Simplicity and a fractional CMO, join us for this episode. Our conversation was filled with valuable insights about the role of a CMO in a law firm, the concept of a fractional CMO, and the importance of relationship marketing.
The Journey of Carrie Flynn: From Public School Teacher to Fractional CMO
Carrie Flynn, a native Floridian and former public school teacher, transitioned into marketing about eight years ago. She became certified in various marketing roles and eventually became a fractional CMO, working closely with a select number of law firms. Her decision to specialize in wills, trusts, estates, and probate stems from personal experience, as her husband's father passed away without any legal...
Law firm owners, get ready to prioritize profit and financial management in your business! In this episode of Profit with Law, I had the pleasure of hosting Rocky Lalvani, the renowned "Profit Answer Man." Rocky is a certified Profit First professional who has dedicated his career to teaching business owners how to prioritize profit and achieve financial success.
The Importance of Financial Statements for Business Owners
During our conversation, Rocky shared invaluable insights that can transform your law firm's financial health. We discussed the importance of financial statements, especially for those without an accounting background. Rocky compared the lack of financial education in law and medical schools to the challenges business owners face when dealing with complex financials.
The Role of a Fractional CFO
Rocky also introduced the concept of a fractional CFO and emphasized the need to understand the levers that drive profitability in your business. He advised...
As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.
Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.
Agile Marketing: The Future of Legal Marketing
As a law firm owner, you understand the challenges and complexities of running a successful practice. That's why I am excited to welcome Taylor Darcy, a renowned expert in the field, back to the Profit with Law podcast. Taylor, the owner of Think Legal PC and a licensed attorney in California, shares invaluable insights that can help you take your law firm to new heights.
One of the key topics we discuss is the importance of planning. We both believe that creating a solid plan is crucial for success in the legal industry. Surprisingly, many law firm owners have never taken the time to write down how they make money in their firms. This is a significant gap that needs to be filled. By developing a clear plan, you can set yourself up for long-term success.
Taylor emphasizes the need to be realistic in your planning and to consider your personal obligations, such as family and other commitments. He refers to Stephen Covey's concept of beginning with the end in mind, encouraging you to...
Are you a law firm owner looking to expand your team and take your business to the next level? Then you need to listen to this podcast episode featuring Luis Raul Scott Jr, managing partner of Beta Scott Injury Lawyers and owner of Eight Figure Firm Consulting. In this episode, Luis shares his valuable insights on leadership and team development in law firms, based on his experience of building his own law firms and helping over 100 law firms build theirs through his consulting company.
One of the key takeaways from this episode is the importance of building relationships and connections with your employees. Luis emphasizes that hiring the right people for specific roles is crucial for the success of your law firm. He advises law firm owners to have a continuous hiring funnel to avoid being in a state of desperation and always be prepared for potential hires. Luis also believes that it's essential to have a leader in each of the four key areas of a law firm: marketing, operations,...
As your business grows, there are more and more moving parts. As a business owner, you may feel you need to ensure everything runs smoothly while also looking for more clients. However, this can also lead you to a path where you want to do anything and everything. But remember: the question you should ask is who, not how. You need to build a business team.
We’re here to help you cut through the noise. In our episode today, our guest emphasizes that all law firms need to just focus on two things — networking and people.
Margaret Burke joins us to talk about the value of marketing through networking and how your team can help you grow your law firm. She shares ways to build your team culture but also capacity. Here's something impactful: focus on skills instead of job titles.
If you are struggling with growing your law firm and wondering what’s next, then this episode is for you.
How much value do you put on visibility and business operations? These two are essential for sustainable business growth, especially for firms. However, this can be challenging if you don’t have a plan and the proper tools. Fortunately, through consistent tracking, leveraging business intelligence tools, and focusing on critical KPIs, you can make data-driven decisions to enhance operational efficiency.
In this episode, Kate Eberle joins us to talk about the transformative power of business intelligence. She shares valuable insights about understanding your business better and manually monitoring operational processes. Kate also discusses the crucial role of BI in making data-driven decisions that lead to increased profitability.
If you’re seeking practical ways to steer your businesses toward success, be sure to tune in to this episode.
There's no one-size-fits-all marketing formula to marketing a law firm. In the legal field, as in any business, failure is a part of the journey. However, rather than viewing setbacks as defeats, see them as opportunities for growth and improvement. Analyze your mistakes, learn from them, and dust yourself off. With diligence and putting trust in the process, your law firm's growth potential is limitless.
In this episode, Luke Russell joins us to discuss why it’s okay for law firms to fail in their marketing ventures. He emphasizes that the key is finding a marketing strategy you genuinely enjoy. He also encourages us to use social media as a relationship-building tool, not a channel for getting attention. Most importantly, Luke urges lawyers to embrace experimentation, recognizing that failure is integral to successfully marketing a law firm.
If you want to know how to start building a marketing approach that captures your personal values and your firm’s brand, this...