Time is so precious to us, but are we doing everything we can to maximize it?
We can maximize our time in two ways:
Maximizing Time Through Strategy
The main thing is to systemize everything. When everything has a system in place your law firm will run more smoothly.
Maximizing Time Through Mindset
There is a lot of power in the mind. How we view ourselves creates who we are.
If you see yourself as a procrastinator, as someone who isn’t productive, then that is what you’ll be. But if you change your mindset and start to think about yourself as someone who is productive, uses their time well and gets things done, you will become that person.
Another thing is to know your weaknesses. We all have them and it’s nothing to be ashamed of. Identify what your weak areas are and then get your team, even people lower on the chain, to push you in that area. If you know there is something you’re going to push off, then tell them to push you to do it, so you get it done.
You want to create a problem solving culture in your firm. Empower you team to own their job because once they have that responsibility and they are proud of the work they do, they will constantly try to do better and find their own solutions.
When you create this type of environment where you give your team power and build them up to value their part in your team, they will solve any problems that come up instead of constantly going to you to fix them.
There also needs to be oversight, mentors training your employees and guiding them. But be aware that micromanaging is not oversight. They need guidance, not commands.
There are many different ways to market and sell and none are right or wrong. Different methods work for different people, but you can’t just use one method. In order to get the most out of marketing you have to use multiple methods.
When you have a marketing event, take advantage of every opportunity.
If you’re speaking on stage, take pictures and videos to post on your website and social media. Write a blog post about the speech you made.
There are many different types of stages and platforms to use. If you’re not comfortable standing on a stage in front of an audience you can use a different platform like,
The main thing is to just put yourself out there.
Zone of Genius
Your zone of genius is the thing you’re good at, the thing that lights you up. It’s the work you love to do.
Once you figure out what yours is, you need to focus on making that what you’re primarily doing. Any other work or mundane tasks that don’t really require you specifically, should be handed off to other employees.
When you’re doing the work you love, it gets done fast and time just flies by. But when you’re stuck doing something you don’t like, it will drag on and waste your time and money.
Being the Owner
As the owner, you’re on top. That means you work less and are paid more. When you start working more than your employees you are hurting yourself, your employees and your firm.
You’re the example to your team, so when you work ten hour days, they will too.
The problem with that is,
According to Parkinson’s Law, when your employees work ten hours because they feel obligated to, they’ll find a way to fill that time. However, If you tell them that they can only work until five, then they will find a way to get everything done in that time.
Rewiring the Mind
Many times we take something we believe is true and make it an established truth. The problem is that a lot of the time those truths are false and they hurt us and our businesses.
What you have to do is take all your beliefs and truths and dig deep to see what caused them and if they really are in fact true.
Once you do that you can reshape your identity to one that is based on the real truth.
Digging Deep and Reestablishing Your Beliefs Will Be the Key to Your Success
Endless Referrals by Bob Burg
No B.S. Ruthless Management of People and Profits by Dan S. Kennedy
Atomic Habits by James Clear
Law Firm Mentor
Sales Retreat Aug. 3-4