A true referral is when a prospective client comes to you with two things other prospects don’t have:
There are four types of referral sources:
The first two are more reliable and you can put a process around them.
The Referral Process
Staying Top of Mind
When you’re trying to stay on their mind, you can accomplish that in a very easy and natural way.
Client Referral Sources
Not all clients will be referral material. Figure out which ones you think would refer you. Now ask yourself:
Did this person like working with you?
Is this person well connected?
Before you can get your clients to refer you, you need to make sure you are referrable. You need to have a great client experience that focuses on the great work you do and building relationships.
Are Referrals All You Need?
Definitely in the beginning you should not rely on referrals to bring in your clients. It will not happen overnight. Even when your referral strategy brings in all the clients you need, you should never just rely on one tactic. Find a couple of them that work well and bring in the clients you need and use those.
“It’s a Journey, But It’s One You Can Definitely Do. You Just Need To Get Started.”
- Stacey Brown Randall
Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion Paperback by Stacey Brown Randall
Roadmap to Grow Your Business with Stacey Brown Randall
Molly McGrath from Hiring and Empowering Solutions
Referral Ninja Quiz
Growth by Referrals