Sales and marketing in business are deeply connected. When one fails, profits and productivity zero out. But when problems in your business arise, do they come from sales or marketing? This is a critical distinction to make; no single solution fits everything.
In this episode, Jan Roos joins Moshe Amsel to discuss the different stages in the sales and marketing process: the contact rate, qualification rate, set rate, and consultation. Jan emphasizes that sales gaps occur when you don’t guide your leads to closing. You need to understand how the process works so that you can adjust your actions accordingly.
If you want to know more about fast-tracking your strategies for sales and marketing in business, then this episode is for you.
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