Beyond Billable Hours: Leveraging Executive Assistants for Law Firm Growth with Gina Cotner

Welcome back to the Profit with Law Podcast! In today's episode, we delve into the transformative power of support staff and effective delegation with our special guest, Gina Cotner, founder, and CEO of Athena Executive Services. Gina shares her journey from an executive assistant to a successful entrepreneur whose company pairs busy professionals with top-tier virtual executive assistants. 

Join Moshe Amsel and Gina as they uncover the secrets to maximizing productivity, minimizing non-billable work, and enhancing business growth by leveraging executive support staff. You'll learn the crucial differences between hiring local executive assistants versus overseas virtual assistants, the importance of communication and quality control, and how to effectively delegate tasks to empower your team and boost your firm's performance. 

Tune in for invaluable insights that will help you take your law practice to the next level!


Episode Highlights

[00:00] Introduction to Gina Cotner

[09:05] International VAs VS Stateside EAs

[23:00] Understanding cultural differences in VA staffing needs

[25:40] Part-time VS Full-time EAs

[27:52] How to Delegate Tasks and Responsibility

[39:08] Building Your Team



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Connect with Gina Cotner: Website | Facebook | LinkedIn 

Radical Condor by Kim Scott


About Gina Cotner

Gina is the CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most.


Connect with Gina Cotner on his Website. You can also follow him on Facebook and LinkedIn.


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