Uncategorized Jul 01, 2019

The Secret to Successful Leaders and Businesses

The key is in how you communicate.
Everyone knows what they do and many know how, but few know why. The why is what speaks to people.

“People don’t buy what you do, people buy why you do it” - Simon Sinek

When you tell people what you do and how you do it, they’re not inspired, they’re not driven to buy your product or use your service. However, when you tell them why you do what you do and then you give the what and how, they will be more likely to get on board with you.


“The Golden Circle”

Most people communicate from the outside in (what, how, why). However, the inspiring and successful leaders communicate from the inside out (why, how, what).
The “why” is what makes people and companies successful.

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” - Simon Sinek


Our Biology

 Our brain is split into three parts, correlating with the golden circle:

  1. Neocortex - “what” level, responsible for rational and analytical thought and language.
  2. Middle two sections (limbic brain)  - responsible for behavior, decision making and feelings, no capacity for language.

When you communicate from the inside out, you are talking to limbic brain which controls behavior. Then when you give the “what” people can rationalize what your “why” made them do.



This concept not only works with customers/clients, but with employees as well. When you hire someone because they believe what you believe, they will be loyal to you and not your money.

It’s important to talk about what you believe in, so you will attract the people who believe in what you believe.

“By The Way, He [Dr. Martin Luther King] gave the ‘I Have a Dream Speech’ Not The ‘I Have a Plan Speech’ ” - Simon Sinek



Start With Why by Simon Sinek

Find Your Why by Simon Sinek

Simon Sinek TEDx Talk


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