The Power of Infographics in Your Marketing Efforts with Brian Wallace
Aug 21, 2019
Building a well thought out and strategic marketing strategy is essential to bringing in business. But, it doesn’t have to be difficult or expensive.
Building a Personal Brand
- Build a good personal brand. It’s important to tell people what makes your firm unique because that will be a deciding factor in which firm they choose to use.
- By becoming well known, you won’t need to spend much money on advertising. People will be familiar with you from your online presence and will come to you on their own.
- You need a level of transparency. People want to see you in order to connect. As the firm owner you have to put yourself and your firm’s mission out there for people to see and relate to. With that people are going to come to you.
- Consistency. Be consistent about putting out great content.
- Quality. You have to put content out there that is quality work and will be useful whenever someone comes across it.
- Use a combination of marketing strategies that work well for you.
- Marketing is not short term, so you can’t give up when you don’t see results right away. You should get results after a number of months, not days or weeks.
- Bring an expert when needed. When you establish a strategy you then have to decide who on your team is dealing with certain parts and which parts need an expert to be brought in.
When to use infographics:
- You need to be ready and serious about marketing and becoming known.
- Your website needs to be up to date, look nice and run smoothly.
- You need to already have a basic marketing strategy that you have been implementing.
- You need to be clear on the direction of your firm.
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