Unlock LinkedIn's Untapped Business Growth Potential with Donna Serdula

In this episode of the Profit with Law podcast, Donna Serdula, the founder of Vision Board Media and LinkedIn-Makeover.com, joins Moshe Amsel to share her journey from viewing LinkedIn as a mere resume repository to realizing its potential as a powerful business tool. She emphasizes the importance of optimizing LinkedIn profiles to attract the right audience and increase visibility. Donna highlights the significance of consistent, valuable content creation and the impact of personal branding on professional visibility. 


The conversation provides actionable advice on leveraging LinkedIn for business growth, making it a must-listen for small law firm owners and professionals looking to enhance their visibility and personal branding!


In this episode, you will be able to:

  • Optimize your LinkedIn profile for maximum professional visibility and impact.
  • Build a powerful network on LinkedIn to enhance your professional opportunities.
  • Elevate your personal brand and increase your visibility on LinkedIn.
  • Create consistent and compelling content to engage your LinkedIn audience.
  • Harness the potential of LinkedIn to drive business growth and success.

Episode Highlights

[00:00] Introduction to Donna Serdula
Moshe introduces Donna Serdula, the LinkedIn expert, and discusses the untapped potential of LinkedIn for businesses. Donna shares her journey of joining LinkedIn in 2005 and realizing its power for business growth.

[06:20] The #1 Mistake Made When Using LinkedIn
Donna highlights the mistake businesses make by only focusing on their company page or principal's profile, neglecting the impact of employee profiles on recruiting and lead generation. She emphasizes the importance of optimizing profiles throughout the company for a cohesive brand presence.

[10:25] Understanding LinkedIn Profile Optimization
Donna explains profile optimization as strategic writing tailored to goals, target audience, and desired keywords. She emphasizes the need for thoughtful and strategic writing from the background graphic to the experiences section, incorporating company messaging and individual uniqueness.

[14:51] Utilizing the Featured Section
Moshe inquires about the best practices for the featured section on LinkedIn profiles. Donna explains the carousel feature and advises on curating a selection of articles or content that showcases expertise, thought leadership, and industry relevance.

[15:23] Profile Optimization
Donna explains the importance of strategic profile content, such as links to a firm's website, online portfolio, or speaking engagements. She emphasizes the need for regular updates and fresh content to showcase one's professional identity.

[19:38] Building Your Network
Donna stresses the importance of growing one's network on LinkedIn, recommending a network size of 500+ to gain traction. She advocates for connecting with past acquaintances and actively engaging with the network through regular posting and commenting.

[24:08] Quality over Quantity
Moshe and Donna highlight the significance of quality over quantity in LinkedIn marketing, encouraging a personalized approach to connecting with potential clients or influential individuals. She emphasizes the value of human-to-human marketing and meaningful interactions on the platform.

[28:59] The Importance of Consistency and Audience-focused Content
Donna emphasizes the significance of creating valuable content for the target audience, stressing the impact of consistency on engagement and visibility. She encourages personalized, thoughtful posts over generic ones.

[33:47] Overcoming Self-doubt and Excuses in Personal Branding
Donna addresses common self-doubt and excuses related to personal branding, encouraging individuals to recognize their worth and the value of their unique stories. She emphasizes the importance of seeking help to articulate one's story.



Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 


Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here


Connect with Donna Serdula: LinkedIn | Facebook | Instagram | X (Twitter)


LinkedIn Profile Optimization For Dummies by Donna Serdula



About Donna Serdula

Donna is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique stories on LinkedIn and beyond. Bringing dynamic brand storytelling to the masses and empowering people to dream big – that's the ink in her pen.


It's her Website, LinkedIn-Makeover.com, where she and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding. She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES.


Connect with Donna Serdula on LinkedIn. You can also follow her on Facebook, Instagram, and X (Twitter)


Enjoyed this Episode?

If you did, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your friends and family so that they can gain more insights about starting and expanding their respective careers. Not getting enough sleep is bad for your business, so get your deep and dream sleep phases in!

Have any questions? You can contact me through Facebook and LinkedIn. To request a show topic, recommend a guest, or ask a question for the show, please send an email to [email protected]

For more episode updates, click subscribe in the upper right-hand corner. You may also tune in on Apple Podcasts and subscribe to our new Youtube channel.


50% Complete

Please join our mailing list to be updated.