Your Growth Problem Isn’t Marketing — It’s the Sales Disconnect (with Margarita Eberline)
Most law firm owners think they have a marketing problem…
But what if the real issue is what happens after a lead comes in?
In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but because of a broken or missing sales process.
You’ll learn:
 ✅ Why leads aren’t converting (even with solid marketing)
âś… The hidden cost of ignoring sales strategy
âś… How to align your marketing with a real sales process that drives growth
✅ Simple steps to turn more inquiries into paying clients — without more ad spend
If you’ve ever wondered why your firm isn’t growing faster, this might be the missing piece.
🎧 Listen now and fix the gap that’s been holding you back.
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Episode Highlights
[00:00] Sales vs. Marketing: How Margarita bridges the gap for law firms
[05:09] From pre-law to marketing strategist: Margarita’s unexpected career path
[08:18] Why marketing to attorneys is Margarita’s specialty — and wh...
Is Your Marketing Agency Helping You Grow? Here's the Right Way – with Anthony Karls
“How open minded are you to learning something new and being coached?” Anthony asked,
“Because if you're not, then it's probably not going to work.”
In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.
Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and building a more predictable, profitable practice—this episode is pa...
Put Your Money Where Your Ads Are with Joshua Lauer
Are you spending thousands on marketing but still unsure what’s actually working for your law firm?
Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.
Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!
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Episode Highlights
[00:00] Introduction to Joshua Lauer and Lauer Creations
[03:18] Joshua’s Backstory: From Music to Marketing Analytics
[07:35] T...
Evolving Your Law Firm’s Marketing Approach with Bobby Steinbach
Ever wondered if your marketing strategy is leaving money on the table?
Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn’t stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!
Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!
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Episode Highlights
[00:00] Introduction to Bobby Steinbach
[07:03] How Much of a Law Firm’s Revenue Should Be Allocated to its Marketing Budget?
[11:21] Where Should Solo Lawyers Start Spending in Marketing?
[27:02] Climbing the Marketing Ladder
[36:36] Some Small Law Firms Tend t...
Maximizing Marketing Profitability through Strategic Attorney Referrals with Arya Firoozmand
Do you want to make the most out of your marketing spend?
Join Moshe Amsel and Arya Firoozmand, an attorney and founder of Overture, as Arya delves into the transformative potential of a platform that revolutionizes attorney-to-attorney referrals. This platform allows you to easily hand off leads that are not the right fit for you, while still collecting revenue from that lead! Arya also explains the ethical fee-splitting model of Overture, streamlining the referral process, and offering an added revenue stream for attorneys.
Listen now to discover Overture’s innovative game-changing approach to referrals!
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Episode Highlights
[00:00] Introduction to Arya Firoozmand
[07:08] The Financial Model of Attorney Referrals
[18:24] How Overture Handles Client Payments and Collections
[28:11] Arya’s Parting Piece of Advice
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ResourcesÂ
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!Â
Check out our Profit with Law YouTube channel!
Learn more abou...
Branding, Marketing, and PR: Terry Isner’s Humanistic Approach for Law Firms
Are you ready to unlock the secrets of effective law firm branding and marketing?
Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.
Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!
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Episode Highlights
[00:00] Introduction to T...
Transforming Your Law Firm's Referral Strategy with Stacey Brown Randall
Do you want to unlock the power of referrals for your law firm without awkwardly asking for them?
In this episode, Moshe Amsel sits down with referral marketing expert, Stacey Brown Randall, to dive deep into her proven strategies for generating a steady stream of high-quality referrals. Stacey shares her insights on identifying referral sources, cultivating relationships, and implementing a 90-day plan to boost your referral business.
Tune in now to learn how to tap into the psychology of referrals and transform the way you grow your law firm!
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Episode Highlights
[00:00] Introduction to Stacey Brown Randall
[05:05] The Fundamental Truths about Referrals
[09:57] Planting Referral Seeds
[17:29] How to Get Started with Referrals
[20:39] 3 Foundational Referral Strategies
[27:52] Creating a Scalable Referral Strategy
[38:41] How Long it Takes to Cultivate Predictable Referrals
Unlocking the Power of Referrals: Strategies for Exponential Business Growth
Discover how to c...
Build a 90 Day Multi-Channel Content Strategy in 45 Minutes with Mark Homer
In this Law Firm Growth Summit 2021 session replay, Mark Homer, Founder of GNGF, gives us an easy strategy to have content across all channels your potential clients may be using.
You know that a content strategy is important. However, your potential clients are spending more time online. These potential clients are fractured across many online channels as they spend more time on social media, watching online videos, reading email, and turning to Google more and more to answer any questions they have. Therefore your content strategy needs to be multi-channel. Instead of creating more work for you, we can repurpose content to hit these multiple channels. When you leave this session, you will have a 90 day editorial calendar in 45 minutes. All built around repurposing 3-6 simple content ideas that you can execute quickly.
ResourcesÂ
Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!
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Take the Law Firm Growth Assessment and find out how you...
How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos
In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.
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Episode Highlights
The Problem with “Big Engine” Marketing
Spending more money to have “big engine” marketing produces clients but at the end of the day, you get minimal return on investment. The more lean and the more effective your marketing is, the better. You might not need a bigger engine, you might just need a more efficient process. To do this, you have to leverage your intake process because two to three times more business deals can be closed by fixing these intake processes.
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Some Amazing Numbers to Consider:
- 49% of your leads aren't even using the ph...
Boost Client Acquisition: 5 Keys to Marketing Success for Law Firms with Travis Hoechlin
If you're feeling frustrated by spending money on marketing campaigns and not seeing a substantial return on investment, then you are not alone! Many small law firm owners struggle with this, feeling like they're throwing money at the wall and hoping something sticks. It's time to stop the cycle of disappointment and start seeing real results from your marketing efforts.
In this episode of Profit with Law, Travis Hoechlin, CEO of Rise Up Media, joins Moshe Amsel to share easy marketing strategies that can make a big difference for small law firm owners. Travis draws from over a decade of experience in helping law firms grow and customize their marketing strategies to boost client generation and higher revenue. Moshe and Travis emphasize the significance of investing in marketing, hiring more attorneys for increased revenue, and converting referrals into clients. Travis also highlights the value of leveraging technology, such as text messaging, to improve client communication. They ...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
