Why Following Your Heart is Key to Marketing a Law Firm with Luke Russell
There's no one-size-fits-all marketing formula to marketing a law firm. In the legal field, as in any business, failure is a part of the journey. However, rather than viewing setbacks as defeats, see them as opportunities for growth and improvement. Analyze your mistakes, learn from them, and dust yourself off. With diligence and putting trust in the process, your law firm's growth potential is limitless.
In this episode, Luke Russell joins us to discuss why it’s okay for law firms to fail in their marketing ventures. He emphasizes that the key is finding a marketing strategy you genuinely enjoy. He also encourages us to use social media as a relationship-building tool, not a channel for getting attention. Most importantly, Luke urges lawyers to embrace experimentation, recognizing that failure is integral to successfully marketing a law firm.
If you want to know how to start building a marketing approach that captures your personal values and your firm’s brand, this...
Overcoming Burnout: Strategies for Restoring Energy and Productivity with Tanessa Shears
You've got eight solid hours of sleep, yet you don't feel rested. As entrepreneurs or law firm owners, getting enough sleep is critical to ensuring your business succeeds. But there's more to sleep than hopping into bed and closing your eyes. You need better sleep quality — which means having phases of deep and dream sleep and sleeping longer.
On this episode of Profit with Law, Tanessa Shears, a health consultant and kinesiologist, shares the role of good-quality sleep in optimizing productivity, resiliency, and focus for entrepreneurs. Tanessa explains various strategies to improve sleep and optimize sleep opportunities, including home redecoration and dieting tips. The episode delves into the science of sleep, the benefits, and the consequences of neglecting it. Tune in to hear the eye-opening conversation on how entrepreneurs can leverage dream sleep to scale their businesses and lead fulfilling lives.
If you're a tired entrepreneur who never feels rested even after a...
The Key to Boosting Your Firm’s Intake Conversion with Philip Fairley
Law firms of every size often need help with lead generation and conversion. Why? The phone is ringing, your receptionist is talking, and you're sending emails. So what's going on? What are lawyers doing wrong when it comes to marketing a law firm?
In this episode of Profit with Law, Philip Fairley joins us to discuss marketing a law firm — and you can use his methods for any business. Follow his journey as a business person in the tech and legal industry. Discover the necessities for marketing your services.
Tune in to learn what too many law firm owners miss when marketing a law firm.
Here are three reasons why you should listen to this episode
- Learn about marketing a law firm when no one wants to read.
- Discover what you should really be looking at when it comes to leads, intake, and sales.
- Find out the how-tos of law firm digital marketing.
Resources
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- Want to implement...
How to Avoid the Most Common Legal Ethics Violations with Daniel Siegel
Ethics is an integral part of any professional practice. But be that as it may, it is a fact that lawyers are also human and are susceptible to making errors. There are so many areas in ethics lawyers can miss. However, the repercussions for these mistakes can be more grave as legal entities. That said, lawyers bear the responsibility of being proactive, well-informed, and up-to-date with legal ethics guidelines.
In this episode, Daniel Siegel joins us to discuss the most common violations of ethics lawyers and law firms encounter. He also delves into the number one source of client complaints with lawyers: mismanagement of communication. Daniel shares actionable tips on managing time and client expectations, handling IOLTA, and law firm equity stakes.
The ethics lawyers have to follow may seem complex, but ignorance is no excuse. If you want to avoid ethical pitfalls as a lawyer, this episode is for you.
Here are three reasons why you should listen to this episode
- Find out the...
How to Be a Better Lawyer: The Human Connection with Neal Goldstein
On paper, most people might think that they want the most efficient lawyer. But the truth is, when someone needs legal help, they’re not looking for the lawyer with the most successful cases. They want the lawyer who cares about them — someone really in their corner. Put yourself in their shoes. Who would you rather work with: a machine, or someone you know, like, and trust? Be the person who calls them back, who assures them that everything will be alright. Share a piece of your story, build a human connection, and create an authentic relationship.
In this episode, Neal Goldstein joins us to talk about the importance of building a human connection with clients. He also shares how his challenging childhood shaped his values and the story of how he became a personal injury lawyer. Neal emphasizes that personal connections and humanizing your relationship are key to fostering a repeat client base.
If you want to know how to create a human connection with clients, this...
Why Cybersecurity is Important for Every Law Firm with Kip Boyle
You're just a small company, so surely cybercriminals won't target you, right? Or maybe you're thinking, "We're a really big company; no one would dare target us." The truth is both of these statements are wrong. Cyber risk threatens everyone — as long as you make yourself an easy target. That's why everyone, whether you're a nine-figure law firm or a small corner shop, should learn how to get into cybersecurity.
In this episode, Kip Boyle discusses why and how to get into cybersecurity. We review basic security procedures that drastically reduce your cyber risk and explain one of the most common attacks.
If you’re a business with any kind of digital presence, this episode is for you.
Here are three reasons why you should listen to this episode
- Learn the basics of how to get into cybersecurity.
- Understand the methods and mentality behind one of the most common types of cyber attack — and yes, you can be targeted by it too.
- Find out how to reframe your view of...
How to Align Your Energy and Become Unstoppable with Emily Aarons
We live in a society that gives great value to hustle culture. But when you keep going without pause, the energy you harness flows into the work you’re doing. This negative energy manifests in your body, spirit, and outcomes. It’s a disservice both to yourself and the people you’re serving. So take a pause and align your energy to be the best version of yourself. That’s when you become unstoppable.
In this episode, Emily Aarons joins us to talk about the power of meditation and energy alignment. She shares how to incorporate energy work in your life through 1-minute daily meditations. Emily also delves into the importance of trusting our intuition and explains how the seven chakras manifest in our bodies.
Running a firm is no easy feat. If you are struggling to take a pause and tune in with your body and spirit, then this episode is for you.
Here are three reasons why you should listen to this episode
- Discover how to incorporate meditation into your daily...
How to Build the Right Support Staff to Achieve Peak Profitability with Brett Trembly
There is only so much an independent lawyer running their own practice can do. Although feasible, your limited time and business expertise hold you back from achieving maximum profitability. Stacking workload from multiple responsibilities means fewer clients served and increased chances of oversight. Missed calls, lack of rapport, and collections issues can all contribute to a loss in profit. What you need is to hire key administrative staff to reduce workload.
The optimal setup for a law firm has lawyers focused on legal work. This frees up time for more clients and ensures efficiency to unlock peak profitability.
In this episode, Brett Trembly joins us to discuss his new book, 24 Months to Freedom: How Modern Law Firms Use Smarter Staffing Solutions to Fast-Track Their Way to Success. He explores how you can resolve the issues a solo lawyer faces by building a support team. Brett also highlights the benefits of hiring offshore talent.
If you are considering support...
Cultivating Endless Referrals: The Power of Relationships with Bob Burg
Sales and marketing strategies come and go. But one method that never goes out of style is word of mouth—referrals. As a lawyer, doing business doesn’t only mean being good at your practice. You also have to know how to sell your services.
The problem is many lawyers have preconceived notions about what it means to be in sales. So first, you have to reframe your understanding of selling. It's the first step to developing relationships in a way that people will know, like, and trust you enough to refer you endlessly.
In this episode, Bob Burg joins us to explain how to build relationships that lead to endless referrals. He walks us through how lawyers can reframe their understanding of selling. He then shares his system for developing and maintaining relationships and navigating referring business to somebody.
If you want to know how to start building a business on referrals, then this episode is for you.
Here are three reasons why you should listen to this episode...
How to Run a Successful Estate Planning Practice in Less Than Two Hours a Day with Laura Cowan
Working at a big business can mean earning thousands of dollars — and who doesn't want a six-figure salary, right? However, it can also cost you hours and hours of your day. Many people, especially professionals used to working long hours, have realized that this isn't what they want in life. Spending whole days at the office to work harder and earn more isn't worth it. Now, the goal is to make a good living and still have enough time to have a life outside of work.
Like many others, attorneys have realized they don't want to spend their entire lives at work. The question now is what to do to achieve that goal.
In this episode, Laura Cowan tells us what you can do to run a successful practice with just two hours a day. She shares how you can start your own estate planning services and elevate your practice by using virtual tools and techniques.
Want to learn how to use the virtual world to make your work as an attorney easier and more efficient? Listen in to our conversation...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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