Marketing strategy fads come and go, but there’s one strategy that’s here to stay: podcasting. Today, we can't deny that we live in the era of podcasting. It's one marketing tactic that remains consistently productive and high-yielding no matter how much time passes. And it's no surprise why: podcast production creates a content goldmine. Putting out a single episode can take you to places more than you can imagine and produce content that lasts for a lifetime.
In this episode, Robert Ingalls, founder of podcast production agency LawPods, joins us to discuss how law firms can use podcasting effectively as a marketing strategy. Robert provides insights on the ins and outs of building and launching a podcast. He also lets us in on the process of working with a podcast production agency. Finally, he highlights the importance of commitment and consistency in making any marketing strategy work.
If you want your law firm to reap the benefits of podcast production, this...
There's never been a better time to streamline your business with system automation. Fortunately, there are tons of tools to help you operate your business and improve client experience. However, with so many options, it's easy to become overwhelmed, especially if you're still learning the ins and outs of your business.
So, where should you begin?
In this episode, Charlotte Isaac discusses system automation and how it builds profitable businesses. She also imparts time-saving tips to manage your firm efficiently. And finally, Charlotte shares why customer happiness is the newest marketing tool and what to do to create positive client feedback.
If you're a business owner looking for ways to improve your firm's client experience, this episode is for you!
Are you a law firm owner or an attorney looking to grow your firm or solo practice? Even if you already have a pool of clients and other people engaged with your business, you still need marketing to thrive. Whether it’s a dedicated in-house marketing team, one-man marketing team, or outsourced marketing services, you’ll need people to determine and carry out concerted and intentional strategic marketing efforts tailor-fit to your business.
In this episode, Cassidy Lewis, CMO for Cooper Hurley Injury Lawyers, shares her expertise and talks about the importance of investing in strategic marketing to build your business. She discusses the value of referrals and how relationships with attorneys and firms — even competitors — can bring better results to your company. Cassidy also imparts valuable marketing advice for law firms and solo practitioners alike.
If you want to make the most of your resources and invest in strategic marketing for your firm, then...
You can spend hundreds of dollars on social marketing hoping to get phone calls. But what happens when there's no one to answer the phone when it rings? Having someone in the reception role is crucial to finding clients.
Bre Swanson of LEX Reception joins us in this episode to discuss the advantages of a reception service in expanding your business. She builds on her 13 years of expertise and explains how hiring a receptionist puts your firm in the top third of law firms. Bre also discusses the importance of looking after your employees and how to inspire them to be passionate about your firm's success.
If you are contemplating getting a reception service for your law firm, this episode might be for you!
Gaining traction on social media and other websites is hard, especially if you do not know how to market your firm. With a pot of unique marketing strategies available today, expanding your firm’s authority and reputation in the digital era may be confusing as well. It’s a great thing experts in the field can always help you boost your brand in the most optimal way possible.
In this episode, Brendan Ruane, a website designer, digital marketing specialist, and founder of Light Switch Advisors, talks about how social marketing should not always be expensive, tiring, and time-consuming. He shares the dos and don’ts in social marketing, including various techniques he gained from working with an array of law figures and agencies.
If you want to know more about how you can propel your brand by boosting your social engagement the right way, make sure you tune in to this episode.
Most lawyers start their own law firms with a lot of dreams and hopes for the future. But all too often, those dreams slowly fade away as the realities of owning a law firm set in. The truth is, it’s hard to run your own business and make it successful. But with some carefully planned systems and effort, you can create the law firm of your dreams.
Joining us in this episode of Profit with Law is John Fisher, a medical malpractice attorney and author. He shares his journey in building a law firm and the lessons and tips he learned to grow a successful firm. He also talks about the power of systems and processes.
Don’t miss this episode to gain valuable insights and bring your firm to new heights!
With fast-paced work and an often-competitive environment, finding the right moment to invest big in your business can be tricky. How do you ensure you get high investment returns? The threat of failure looms above you when you have to make big decisions for your firm. But for today’s guest, there’s no “perfect time” to start strong.
Joining us in this episode of Profit with Law is Taylor Darcy, a California-based lawyer and the owner of Think Legal PC. He shares with us his career journey. Taylor also talks about why starting big and making cutthroat leaps can help you climb to the top faster.
If you are contemplating big moves for high investment returns, you’re in luck. This episode can guide you to make a better choice.
Anyone who runs a business or law firm can’t have the same setup forever. If you want to grow and achieve your financial dreams and have time for yourself, you need to start gathering the five key financial players into your team. You can’t do everything alone, and that’s not a bad thing. In fact, you can do so much more when you have the right people supporting you.
In this episode, Chelsea Williams returns to the show to discuss the five key financial players and how they all contribute to your firm’s financial strategy. She also talks about how to create good financial habits.
If you would like to learn more about achieving your financial goals through the help of these five financial players, then this episode is for you.
There is a limit to the expertise of a lawyer. Cases involving industry-specific matters can be extremely complex without professional assistance. This is where an expert witness comes in.
An expert witness is someone with specialized knowledge or skill in a particular field, such as a medical professional. Thus, an expert testimony typically involves the evaluation of a material fact presented in court proceedings. It is an expert witness's duty to give an impartial opinion on issues raised in the court within the scope of their expertise.
In this episode, Stuart Reich joins us to give a glimpse of the work of a physician assistant expert witness in legal proceedings. He explains why a PA-to-PA review is critical in both plaintiff and defense cases involving physician assistants. He also highlights the weight of the geographical standard of care in medical malpractice cases involving PAs. Stuart then shares how he navigates between his legal reviews and medical...
Weaknesses can be your strengths if you know how to use them. Problems like ADHD can make executing the right decisions to grow a business a significant challenge. However, with the right mentality and awareness, it can be an asset — albeit one difficult to harness.
In this episode of Profit with Law, we interview Dustyn Coontz, the owner and founder of Coontz Law — a criminal defense firm based in Lansing, Michigan. After being diagnosed with ADHD late in his life, he will share how he used this apparent weakness as a catalyst for catapulting his firm to success. We’ll also discuss the ins and outs of when and who to hire to grow a business successfully!
If you feel intrigued about how you can turn your weaknesses into a competitive edge and grow your firm, then this episode is for you.
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