EOS Defined and Its 6 Components That Drive Firm Success – with Brooke Lively
Most law firm owners wrestle with slow growth—not because they lack effort, but because their team struggles to consistently execute on their vision.
In this episode, Moshe Amsel sits down with Brooke Lively—visionary law firm strategist, serial entrepreneur, and the only EOS Implementer in the US working exclusively with law firms—to reveal why the Entrepreneurial Operating System (EOS) is the secret weapon for firm owners seeking clarity, traction, and profitable growth.
Whether you’re running a small solo practice or managing a multi-million-dollar team, discovering how to make execution second nature will change your results—and your satisfaction.
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🔹 What you’ll find inside:
- The 6 key EOS components every law firm owner must master for real results (Vision, People, Data, Issues, Process, and Traction)
- Why “right person, right seat” is the #1 unlock for firm performance—and practical tips to implement it today
- When your firm is ready for EOS (and how even small firms ca...
How to be a Profitable Law Firm Owner in 2026 – Part 3 of 5
Most law firm owners struggle to create predictable revenue—and it’s not because their legal skills aren’t enough. It’s because marketing feels overwhelming, unpredictable, or simply doesn’t deliver steady client flow.
In this tactical and inspiring installment of the “Profitable Law Firm Owner” series, Moshe Amsel dives deep into proven marketing strategies to help you make 2026 your firm’s most profitable year ever. You’ll get clear, actionable steps to cut through confusion, focus your message, and leverage both free and paid channels—without wasting time or money.
If you’ve ever faced feast-or-famine cycles, felt stuck in general messaging, or ignored referral networking, this episode will help you break through and build steady law firm growth.
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🔹 In this episode, you’ll discover:
- Why targeting “everyone” is the biggest marketing mistake—plus how to define your ideal client profile for laser-focused messaging
- The Problem–Solution–Benefit Model for client engagement: sh...
Foundations of Successful Marketing– with Kalen Marie Cotto
Feeling stuck trying to make your law firm’s marketing actually deliver results?Â
Guess what?Â
Most law firm owners overspend, under-invest, or waste money before laying a strong foundation—and that’s what holds growth back.
In this results-driven episode of the Profit with Law Podcast, Moshe Amsel welcomes Kaylin Marie Cotto, fractional CMO, author of “The Revenue Runway,” and founder of KMC Digital, to break down how law firm owners can create marketing that actually converts– without the fluff. Kaylin reveals the exact resilient growth framework she’s used across dozens of industries to help clients drive double industry standard conversion rates and thousands of sales calls.
🔹 Inside this episode, you’ll discover:
- The “Revenue Runway” framework for unlocking long-term, scalable firm growth
- Why offer clarity and sales strategy matter more than ANY single marketing channel
- How to truly define your ideal client avatar—so you attract the right matters, not just any leads
- T...
3 Keys to Building a Sellable Law Firm – with Pam Meissner
Most law firm owners pour years into building their practice—only to realize they haven’t created a firm that’s truly sellable or scalable. Too often, retirement or an unforeseen event exposes just how unprepared the business is for a profitable exit.
In this episode, Moshe Amsel sits down with Pam Meissner, a seasoned financial and operational leader who now guides law firm owners to greater profitability and exit readiness. Pam, COO at Cathcap, brings decades of experience helping entrepreneurs and law firms build businesses worth buying.
Whether you dream of selling your firm, passing it to a partner, or simply want it to run (and grow) without you, this episode breaks down actionable strategies and frameworks—so you don’t just work in your firm, you build something valuable.
🔹 Here's what law firm owners will learn:
- The “build to sell” mindset: Why treating every firm as sellable transforms operations and profit
- How to create a firm that thrives without you—unlocking valu...
How to be a Profitable Law Firm Owner in 2026 - Part 2 of 5
Most law firm owners don’t have a revenue problem — they have a pricing and leverage problem.
In Part 2 of this 5-part series, Moshe breaks down why the way most lawyers price their services quietly caps profit, growth, and freedom — and what to do instead as you head into 2026.
This episode zooms out from tactics and focuses on the business mechanics of a profitable firm: how pricing becomes a growth lever, why the billable hour holds firms back, and how alternative fee models unlock more revenue with less strain on your team.
You’ll hear how undercharging creeps in (especially for solo and growing firms), why fear—not math—drives most pricing decisions, and how owners who fix this one lever create more capacity, better margins, and a better client experience at the same time.
This isn’t about charging more just to charge more.
It’s about building a firm that can actually sustain growth, hire the right people, and serve clients at a higher level.
If 2026 is the year you stop wo...
Branding that Drives Successful Marketing & Law Firm Growth – with John Rizvi
Most law firm owners struggle to grow because they look and sound like everyone else.
In this episode of the Profit with Law Podcast, Moshe talks with John Rizvi — The Patent Professor — about how branding became one of the biggest drivers behind building a $10M+ national patent law firm.
John didn’t grow by copying what other firms were doing. He grew by making a clear decision about who he wanted to be in the market — and then backing it up everywhere clients interacted with his firm.
If your marketing feels interchangeable, your website could belong to any firm in your city, or your growth has stalled despite spending more on ads, this conversation will help you see why.
In this episode, Moshe and John break down:
- Why branding isn’t about logos or slogans — it’s about positioning
- How being clear about who you’re not attracts better clients
- Why most law firms waste money trying to blend in
- How your story, your values, and your message should show up consistently
- What it...
How to be a Profitable Law Firm Owner in 2026 Part 1 of 5
Is your law firm still hustling for growth but missing real profitability? Most attorneys struggle to turn effort into a scalable, rewarding practice—and that changes with the right strategy.
In this episode, Moshe shares a proven roadmap for making 2026 your most profitable year yet. Drawing on his experience coaching law firms from solo to multi-million dollar businesses, Moshe reveals how the right mindset and planning frameworks create breakthrough results.
Take action on these insights to finally scale your firm, unlock freedom, and build lasting wealth.
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🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap f...
Attaining Stability and Freedom – And Scaling Your Business
In this episode, Moshe reflects on the past year at Profit With Law, sharing how he’s balanced his most important value—family—while continuing to help law firm and business owners build financial stability and freedom. From tax services and coaching to fractional CFO support, he explains how PWL has been helping clients generate consistent, scalable wealth.
Moshe also shares his vision for the future: taking the next step beyond business owners to help anyone turn the wealth they have into generational wealth through smart investing and strategic financial decisions. He challenges listeners to stop staying “stuck” and take action—attending events, joining calls, or exploring opportunities that can transform their financial future.
This episode is a mix of reflection, insight, and practical advice for anyone ready to create stability, freedom, and lasting wealth.
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🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys sta...
Keeping Clients, Reputation, and Profits – with Edward Cohn
Struggling to balance high-quality client service with steady law firm growth? You’re not alone—many attorneys find it challenging to deliver a personalized experience while scaling their practice and collecting payments efficiently.
In this episode of Profit with Law, host Moshe Amsel welcomes criminal defense attorney Edward Cohn of Cohn Justice, Tucson, AZ. Edward reveals the lessons and systems behind his enduring solo practice, including how he’s built a reputation for stellar client experience, earned 50+ five-star reviews, and maintained strict flat-fee policies that actually improve cash flow—all while turning down the wrong clients and attracting the right referrals.
Whether you’re a solo or small firm owner, this deep-dive delivers proven frameworks for solving some of law’s toughest business challenges with authenticity and strategy.
🔹 You’ll walk away with actionable insights on:
- Defining and delivering “stellar” client service—what actually matters and how to meas...
The 3 Mindset Shifts to A Multi-Million Dollar Firm
Most law firm owners try to grow by working harder or becoming more efficient. The firms that actually scale? They think differently.
In this solo episode, Moshe breaks down the three mindset shifts that separate multi-million–dollar law firms from the ones that stay stuck. These aren’t motivational clichés — they’re the internal upgrades that change how you lead, hire, and make decisions every single day.
If you’ve ever felt like you’ve hit a ceiling or your growth is slower than it should be, these shifts will show you exactly where the bottleneck really is.
Here’s what you’ll learn:
- The identity change every law firm owner must go through before their firm can truly grow
- Why efficiency isn’t the solution you think it is — and what to focus on instead
- How to make decisions like a business builder instead of a technician
These are the same mindset transformations Moshe sees in the fastest-growing firms he coaches — and the ones that unlock massive revenue jumps without b...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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