Buy Growth. Don’t Chase Clients.
What if scaling your law firm wasn’t about grinding harder—but about thinking like an investor?
This episode of Profit with Law is repurposed from Moshe Amsel’s exclusive Law Firm Growth Summit talk—content normally reserved for summit attendees, now available to you on the podcast.
Moshe breaks down the investor’s mindset for growth, showing how to set big financial goals, reverse-engineer your client targets, and invest in marketing with clarity instead of guesswork. You’ll discover why acquisitions can be a “cheat code” to growth, how to leverage recurring revenue for predictability, and what metrics actually matter when evaluating your marketing spend.
🔹 Inside, you’ll learn:
- Why acquiring another firm may be the fastest path to expansion—even with little or no capital
- The critical difference between recurring and variable revenue streams (and how to build both)
- How to reverse-engineer your revenue goals into exact client and marketing targets
- The most common marketing ...
6 Bonuses That Raise Performance (And Revenue) in Every Law Firm
Most law firm owners think bonuses automatically motivate their teams - but the wrong plan can quietly drain your profits and create more frustration than results.
In this exclusive replay from the Law Firm Growth Summit, Moshe Amsel breaks down the truth about law firm bonuses: why “just because” payouts don’t usually work, and how to design compensation structures that reward real performance without eroding your margins.
You’ll discover 6 proven bonus models that Moshe has seen law firm owners successfully implement - ranging from simple monthly incentives to profit-sharing plans that align your team’s goals with your firm’s long-term success.
🔹 In this training, you’ll learn:
- The biggest bonus mistakes that cost firms money (and morale)
- Why “big bucks” should always be reserved for high achievers
- How to tie rewards directly to results - not just showing up
- Real-world examples of bonus plans that attract, motivate, and retain top talent
This is normally content only s...
Move Beyond Referrals – Get More Leads (and Recommended by ChatGPT) –– with Danny Decker
You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.
In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.
If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.
🔹 Here’s what you’ll walk away with:
- How to identify your firm’s ideal client—and why this is the #1 lever for better marketing results and happier clients
- The simple exercise to determine which clients boost your profits vs. drain your energy
- The three “M’s” of law firm marketing that separate successful gro...
Marketing That Scales Your Firm – with Jordan Whelan
Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.
In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.
🔹 Here’s what you’ll learn:
- The marketing channels that drive profitable cases—and the ones draining your budget
- How to outsmart larger competitors and win cases without outspending them
- Creative, low-cost strategies for quality leads that most firms overlook
- The real ROI metrics every law firm should track (and why most don’t)
- How PR, SEO, and AI can future-proof your firm’s marketing
If you’ve been frustrated with wasted ad spend, confusing m...
Monitoring Your Cash = Law Firm Growth – with Leah Miller
Most law firm owners look successful on the outside—busy staff, a nice office, and a steady stream of clients. But behind the scenes, too many are secretly transferring money from personal savings just to cover payroll, running on fumes, and wondering why all their hard work isn’t turning into real profit.
If you’re growing but constantly feel cash poor—or you simply want to take home more from what you earn—this episode is your wake-up call. I’m joined by Leah Miller of Firmly Profits, a former law firm administrator turned fractional CFO who’s seen exactly where owners go wrong and how to fix it.
🔹 In this episode, you’ll learn:
- The #1 financial mistake law firm owners make—and the simple shift that can start reversing it immediately
- Why a budget isn’t about restriction—it’s your roadmap to freedom and smarter growth
- How to boost profit without cutting staff, cutting corners, or killing your marketing
- The key numbers successful firms track every month (and the exact percen...
Avoid Bottlenecks: How Fractional Paralegals Keep Your Firm Moving – with Jaclyn Foster
Most law firm owners aren’t scaling because they’re hiring the wrong way. It’s not about the number of people on your team—it’s about the right people, in the right roles, at the right time.
In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first assistant or debating your next attorney, this is a must-listen.
🔹 Here’s what you’ll learn:
- The #1 mistake small firms make when hiring (and how to avoid it)
- Why inexperienced team members can cost more than they’re worth
- How fractional hiring unlocks growth without full-time risk
- When to hire vs. when to outsource—and what to do first
- The key mindset shift that separates stuck firms from scaling ones
If you’re overwhelmed, overworked, or just unsure what kind of hire your firm needs next—this episode gives you a clear path forward.
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Episode Highlights
...How to Discover Your Ideal Client (and Increase Profits) with Emily Aarons
Most law firm owners think they need better systems, more leads, or another hire to scale—but the real bottleneck? It’s often you.
If you’re buried in day-to-day operations, constantly firefighting, or holding off on delegation because “no one can do it like you,” this episode is the shift you’ve been waiting for.
This week, I sit down with business alignment coach Emily Aarons to unpack the inner work behind building a thriving, scalable firm. We talk mindset, energy, and the hidden beliefs that keep law firm owners stuck—plus actionable strategies to break free from the grind and lead like a true CEO.
🔹 You’ll walk away with:
- The silent beliefs sabotaging your growth (and how to flip them fast)
- A simple weekly time audit that shows you exactly what to delegate
- How pausing to get aligned actually speeds up success
- What confident, intuitive decision-making really looks like
- Daily habits that help you lead with clarity and stop second-guessing yourself
You can’t grow you...
Stop Overpaying for Your Firm’s 401(k): What No One Tells Law Firm Owners – with Paul Sippil
Think your firm’s 401(k) plan is “set it and forget it”? Think again. The retirement plan you’ve set up for your employees could be quietly draining thousands of dollars—hurting your staff’s long-term savings and eating into your firm’s profits.
In this episode of the Profit with Law Podcast, host Moshe Amsel sits down with 401(k) forensic consultant Paul Sippil to reveal the hidden costs, bad assumptions, and missed opportunities that most small firm owners don’t even realize exist.
Even if your employees aren’t complaining, you could be overpaying for fees, letting participants absorb unfair costs, and missing easy ways to make your plan more attractive and affordable.
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What you’ll take away:
- Understand the lingo and workings of a 401(k)
- How to identify excessive 401(k) fees—and cut them fast
- Why ignoring participant fees can backfire on you as a business owner
- The simplest way to see what your firm is really paying (without a finance background)
- When you need an advi...
The Hiring Edge – Scale Now
Hiring the wrong person can cost your firm hundreds of thousands of dollars—and most law firm owners don’t realize how easily it happens.
In this follow-up to “Save $192,500 by Hiring the Perfect Law Firm Team,” Moshe Amsel goes deeper into the hiring strategies that separate thriving firms from those stuck in slow growth. From vetting candidates with strategic exercises to onboarding them the right way, Moshe shares practical steps to attract top talent and avoid the financial drain of a bad hire.
If you’ve ever rushed to fill a role, underpaid the right person, or held on to the wrong one too long, this episode will change how you build your team.
🔹 Inside this episode, you’ll learn:
- Why the wrong hire is far more expensive than paying top dollar for the right person
- A simple hiring exercise that instantly reveals whether a candidate can deliver
- How to make new team members productive fast with the right onboarding process
- Why great employees are your biggest growth lever...
Save $192,500 by Hiring the Perfect Law Firm Team
How to Build the Dream Team That Will Double Your Law Firm’s Revenue
This episode brings you inside a powerful session from the Law Firm Growth Summit, where Moshe dives deep into how to assemble a dream team for your law firm and avoid the most expensive hiring mistakes.
Law firm owners constantly tell host Moshe Amsel the same thing: “I can’t find good people.” But in this episode, Moshe challenges that mindset—and shows exactly what’s really holding you back from hiring top talent.
Whether you’re overwhelmed, stuck with underperformers, or afraid to offer competitive salaries, Moshe breaks down how to approach hiring differently—so you can build a team that not only gets the work done but drives serious growth.
From calculating the actual cost of a bad hire (spoiler: it’s close to $200k) to setting up salary ranges that attract A-players, Moshe lays out the exact strategies he's coached law firm owners through to grow fast without breaking the business.
In this episode, Mosh...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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